There is a simple way to summarize what a sales process is.  The explanation is as follows: 

Building Customer Relationships

Develop a relationship with the customer using rapport and connection. Ultimately since I am a relationship expert, my first suggestion is to develop a connection with your prospective customer. Tell your company story to reinforce the emotional connection between you, your business and the customer. Make sure that you have engaged the potential customer in your story and ask questions to keep him/her involved. Get the potential customer to be honest with you about their situation. 

Note: If you do not believe that they are being honest about their needs, dismiss them and go on to the next customer because if they are not being true to their word, they will not purchase your solution. 

Know what you are selling

Ask about each specific problem or frustration that your target market typically wants to solve. This will allow the person to associate and experience his/her own similar frustration and the desire to solve them.  Begin asking for the customer’s specific needs. Identify how you can assist with their needs. Use a questionnaire detailing the usual frustrations that your solution addresses, to ask every possible question to reveal their problem. 

Find out what your customer is seeking 

Ask more questions than anything else you say or tell them. Use the potential customer’s answers to demonstrate how your system will solve and eliminate their frustrations and problems. 

Evaluating the Value of the Product

Determine if what you are selling will actually help to solve your customer’s problem. Ask the customer, what would it mean to them, if your system which is designed to ( list the specific results that would solve their problem and eliminate their frustrations) so they could get those results?

Solution or No Help

Show the customer your solution or tell them you cannot help them. Restate their frustrations and needs and get them to confirm that these situations exist. Then tell them how your solution will result in positive benefits that are specific to their need. Get their agreement that they need help and want a solution. Ask them if they know how to solve the problem on their own and when they say they don’t know what to do. Describe all of the options that your company can provide for them. Ask which option is best for them. 

Ask for payment

Invite the convinced customer to complete the agreement to proceed and get the payment.  

This system of the sales process can provide tremendous results. It takes maintaining rapport and a relationship with the customer.  It is similar to dating in that you don’t ask someone to marry you on the first date and neither would you ask for a sale before you determine that the personal relationship you developed with the potential customer revealed that your solution would solve their problem or eliminate their frustrations.
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Sales is service.