Nowadays, social media is one of the most important tools in marketing strategy. Without social media, it’s impossible to communicate with different people in different areas. Social media helps us better reach our customers, create online networks and sell and promote our products and services.
Other benefits of social media to our business:
- Brand awareness
- Attract customers and build customer loyalty
- increase market reach and keep an eye on competitors
- Build conversions
- Increase website traffic and improve search engine ranking
The more you engage your audience on social media networks, it will be easier for you to achieve your marketing goal.
In John Limbocker’s ACT Program, he explained the three main parts to develop a high-converting marketing campaign.
Analysis
First, you need to know your ideal client. What do they want, how do they feel, what are the languages they speak, and the challenges they are facing.
After identifying your ideal client, it is much easier to develop a strategy that will allow you to communicate effectively, increase conversion and make you more profitable.
Creation
You need to know the best tools on how to create a high-demand product and how to speak to your audience and drive them to find out more.
Create a demand & desire for your products and services that your client will never resist buying from you.
Having a “hook” or a “big idea” for your marketing strategy is important since it will attract people’s attention and leave them wanting more. But Did you know what your “Big Idea” is? You may be thinking that it is your offer but it’s NOT. The Big Idea is your advertisement.
Your prospect clients get bored with the unending claims and you just have to break the norm and differentiate your message
Key Elements of The Big Idea
- One great idea
- Big, Believable promise
- Uniqueness
- New and fresh
- Specific, concrete, and tangible
- Arresting/ Startling
- Easy to Grasp
Traffic
You need to learn how to create ads on the right traffic platform to send highly targeted prospects to your marketing message and turn them into paying customers.
Note: Make sure that you are targeting the right audience and the right traffic source.
If you can’t find where your ideal client is hanging out, it’s best to start with the most popular platforms then once you have a profitable system running, introduce them to their problem then educate them on your solution.
Remember, having no clear business marketing before diving into traffic could potentially waste your valuable time and money.
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